Voucher Campaigns

  • More than 2.4 million discount vouchers are used in the UK every day
  • Savvy customers will actively seek out vouchers before making a purchase
  • Retail vouchers are personally handed to customers at the checkout
  • Till Receipt Advertising: individual black & white vouchers printed from all tillpoints, contact us for more information

Colour Vouchers

Space in Store specialises in advertising at till;  specifically retail vouchers personally handed or issued to customers at the checkout in high footfall retail stores.

  • Colour Vouchers: High quality, double sided and similar in size to a £5 note – personally handed to customers by checkout staff
  • Till Receipt Advertising: Receipt style vouchers printed immediately after receipt across all checkouts

Retail Vouchers, sometimes referred to as ‘Inserts’, ‘Coupon at till’ or ‘Till Roll Adverts” tend to be far more effective than electronic or internet vouchers: redemptions are higher and the fact that the customer is handed the voucher or issued directly from the till, gives it instant stand-out.

Retail Vouchers have more speed and cut through than other direct mail or media channels. This is a fast, effective and 100% measurable channel for driving sales and it works for a wide range of products and services, 

Space in Store caters for trials of 0.5 million vouchers per week, right through to 10 million vouchers per week. We work to ensure a strong fit between the retail client and partner brand, ensuring that campaigns are effectively targeted and received by customers. Find more information here.

CLICK for Voucher Insight - Driving footfall

Driving footfall

A number of our brand partners utilise the Retail Voucher channel as a means of driving footfall for their locations. Our high street retail clients, such as WHSmith, have significant presence on almost every UK high street and thus provide other high street brands with the opportunity to reach additional target customers during the same shopping trip.

This is a proven mechanic for convenience food and casual dining restaurant brands who are looking to extend their customer base and encourage repeat purchase through the use of value-based offers.

CLICK for Voucher Insight - Driving Awareness and Conversion

Driving Awareness and Conversion

For many brands, particularly online businesses, Reach and Awareness can be one of the biggest barriers to growth. Aligning your target demographic with a high street retailer’s customer base enables brands to reach a significant number of desirable customers without the level of investment and potential for wastage that is often associated with other high-reach media channels.

Space in Store have delivered successful campaigns for a number of smaller businesses looking to drive awareness of their brand beyond their existing audience as well as larger online businesses who are looking to establish higher levels of conversion through reaching a significant number of target customers.

Brands that have promoted in this channel include, amongst others: McDonald’s, Ocado, Homebase, B&Q, Sainsbury’s, Very, Dominos, Graze.com, Appliances Online, the RSPB, H. Samuel, Lovefilm, Merlin Entertainments, Subway and Burger King.
Our retail clients issuing vouchers include WHSmith High Street Stores, WHSmith Travel Stores and WHSmith franchised Post Office stores


“Space in Store has been very successful in identifying brand partners that closely complement our core product categories/brand and therefore deliver better results for us, our customers and the partner.

We remain committed to Space in Store and look forward to them developing this business in the years ahead”

Ian Sanders, Group Business Development Director, WHSmith Retail Limited

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